Privacy & Cookies

01 / Introduction

I use Google Analytics 4 and Microsoft Clarity to help me understand general visitor activity and improve my website's design, content and functionality. I aim to collect only information that is useful for those purposes.

02 / Information that may be collected

If you agree to analytics, these services may process information such as:

• Pages visited, navigation paths and time spent on the site.
• Interactions such as clicks and scrolling, where supported by the tools enabled.
• Browser, device and operating-system information.
• Approximate location and technical identifiers, including information associated with your IP address.
• Cookies or similar identifiers used to distinguish visits or sessions.

Microsoft Clarity can provide session recordings and heatmaps when those features are enabled. I should configure appropriate masking and exclusions so sensitive information is not captured.

03 / Cookies and analytics

Google Analytics 4 helps me understand visitor numbers, traffic sources and general website usage.

Microsoft Clarity helps me understand how visitors interact with the site, including clicks, scrolling, heatmaps and session recordings where enabled.

These are optional analytics tools. They should only load after you choose Accept analytics in my consent banner. If you choose Reject analytics, the optional analytics tools should remain disabled.

You can change your choice using the site's cookie/privacy settings, if available. You can also clear site data in your browser; doing so may reset your saved preference.

04 / How I use the information

I may use aggregated analytics information to:

• See which pages and projects attract interest.
• Improve the site's layout, content and usability.
• Identify errors and technical issues.
• Understand broad patterns in website traffic.

I do not use these tools with the intention of identifying you personally.

05 / Third-party services

Analytics information may be processed by Google and Microsoft under their own privacy terms. Depending on the service and its configuration, information may be processed in countries outside the UK.

• Google Privacy Policy
• Microsoft Privacy Statement

06 / Data retention

How long analytics information is kept depends on the settings in my Google Analytics and Microsoft Clarity accounts and the providers' own retention practices. I will review those settings and keep them appropriate for the purpose of using analytics.

07 / Your privacy rights

Depending on your location and the applicable law, you may have rights to request access to, correction or deletion of personal information, or to object to or restrict certain processing.

If you are in the UK, you can find information about your data protection rights from the Information Commissioner's Office (ICO).

08 / Contact

If you have a question about this notice or how I handle information on my website, you can contact me via the main site contact form in the 'Connect' section..

09 / Changes to this notice

I may update this page if my website, analytics tools or relevant requirements change. Any updated version will be published here with a revised date.